Data mining for associated entities
Data mining–the practice of examining large pre-existing databases in order to generate new information.
– by google
In one of my not so recent project for an e-commerce platform i developed a workflow. A workflow in which raw data is collected and placed to be mined in order to find relationship between them. And store this information into database to be utilized later on.
I used Apriori algorithm to derive the relationship between a single or combinations of entities. Once the data is associated it can be used to generate recommendations for the end user based on his/her activities. For instance, if user has added bread in the shopping basket, system can recommend milk based on historical transaction in which milk and bread appeared quite often and thus treated as associated entities.
Apriori algorithm is used to generate rules for the data item appears in transactions called...
Continue reading →